Innovation represents a company-wide approach, involving the management team and each one of the departments (Research and Development, Marketing, Quality, Procurement, Industry, etc.).

Aimed at meeting the needs and expectations of our clients even more effectively, it focuses on two main levels:

• Extending existing ranges, by developing new recipes and/or portions tailored to changes in our consumers’ expectations, tastes and consumption patterns;

• Creating new highly innovative products, future bestsellers on our markets.